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The end-of-year period is the busiest time of the year for many retailers and manufacturers. The increase in demand now starts much earlier. Events such as Black Friday, Cyber Week, and early orders shift peak loads to the fall and increase pressure on logistics. The effect is that customers expect fast, transparent, and consistent deliveries across all channels – whether to the store, the market place, or directly to their doorstep.
The key challenge is to reliably organize retail and end-customer deliveries from a single logistics structure. Retailers who serve both brick-and-mortar stores and online sales are confronted with different cycles and specific requirements for each sales channel. Fluctuations in personnel requirements, separate IT systems, and distributed warehouse locations make it difficult to respond quickly to short-term peaks and lead to inefficiencies.
Modern multi-channel logistics offers various approaches to mastering these complex demands. Integrated IT systems, a central distribution center, and a systemically organized team efficiently manage retail and e-commerce. System disruptions and duplicate inventories are eliminated.
Typical approaches include:
Early planning is essential to ensure customer experience and brand promise during the peak season. Important measures include:
Would you like to optimize your logistics strategy for the year-end business across all channels? We provide comprehensive consulting on your requirements and support you with proven concepts from successfully implemented customer projects.
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